Australia, it’s about time…. to shine a light on pancreatic cancer!

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Ahead of World Pancreatic Cancer Day which, this year, falls on Thursday the 17th of November, #PurpleOurWorld and The Australian Pancreatic Cancer Alliance will be lighting up every state in Australia purple for pancreatic cancer. From Melbourne’s MCG to Sydney’s Central Station, iconic locations across Australia will light up their buildings purple to raise important awareness for this devastating disease during Pancreatic Cancer Awareness Month.

Full list of landmarks and buildings lighting up


17 November:

  • Central Station Grand Concourse
  • Westconnex St Peters Interchange
  • Newcastle City Hall
  • City Beach Function Centre
  • The Big Banana


17 November:

  • Fed Square
  • MCG
  • AAMI Park
  • Bolte Bridge and Sound Tube
  • Kingston Clocktower


16 November:

  • Story Bridge
  • Victoria Bridge
  • Wickham Terrace Car Park Architectural Wall
  • The Breakfast Creek Bridge, Newstead
  • City Hall
  • King George Square
  • Suncorp Stadium
  • Kurilpa Bridge (Nov 16-20)

17 November:

  • Southbank and Roma St Parklands
  • The Queen St Mall, Wintergarden Facade
  • Government House Queensland
  • Marina Mirage

Other dates:

  • Brisbane Convention and Exhibition Centre (Nov 13-20)
  • UQ St Lucia (Nov 13-20)
  • Sir Leo Hielscher Bridges (Nov 18-20)
  • QPAC


17 November:

  • Old Parliament House
  • Royal Australian Mint


  • Adelaide Oval (Nov 15)
  • Parliament House (Nov 17)


16 November:

  • Matagarup Bridge
  • Mount Street Bridge
  • Sky Ribbon
  • Joondalup Drive Bridge
  • Northbridge Tunnel

17 November:

  • Busselton Civic Centre
  • Bunbury Outer Harbour
  • Elizabeth Quay


  • HCC Sites (Nov 14-20)
  • Crowne Plaza Hobart (Nov 13-20)


17 November:

  • Parliament House Fountain
  • Darwin Convention Centre

Thanks to our collaborating organisations Pancare Foundation, PanKind, GI Cancer Institute, Epworth Research Centre and The Garvan Institute who have worked together to Light up Australia purple. We can’t wait for you to see it all unfold!

What makes World Pancreatic Cancer Day different?

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The third Thursday in November is World Pancreatic Cancer Day. For many people out there, it’s just another awareness day. Why in the world should you care? 

In our family, we talk about pancreatic cancer as a forgotten cancer. It’s not sexy. It’s doesn’t affect anyone’s cleavage. You don’t develop it by popping on some swimmers and tanning under the harsh Australian sun. You can’t feel a lump. You can’t see a mole. 

Hell, you could probably ask half a dozen people what a pancreas is or does and they wouldn’t know the answer. We’ll be the first to put our hands up and say prior to 2013, we had absolutely no idea where the pancreas is in the body. 

If you get persistent headaches, you think of your brain. Long-term cough? That may be your lungs talking. But if you have indigestion, you’ve lost your appetite, you suddenly develop diabetes without any other determining factors or you’re losing weight without even trying, that could be your pancreas signalling something is wrong. Yet, we never think about that organ situated deep in our abdomen. 

And that, my dear friends, is why this awareness day is ever so important. 

If you are diagnosed with pancreatic cancer in Australia today, you have just a 12% chance of surviving. Key to surviving the disease is early detection, yet there is currently no way to ensure this happens. There is no scan, blood test, urine test or screening that you can do to detect whether pancreatic cancer is lurking. So what options are we left with? 

Knowing the symptoms. 

Again, we’re up against a barrier. Because the symptoms are so mundane and so generic that many other conditions are often blamed. Doctors often go through various other tests before they even think to check for pancreatic cancer. This needs to change. And this is what WPCD is all about. Changing the perception. 

Pancreatic cancer DOES NOT have to be a death sentence. As each and every day passes, more and more research is being done, and more clinical trials are becoming available. The more research that is done, and the more clinical trials that make their way through the system, the faster we’ll be able to figure out how best to combat this cancer. Even the research or clinical trials that fail are important because they eliminate the options that won’t work. 

So when your friend or family member turns to you and says, ‘please, oh please will you wear something purple’ or ‘please share our posts on social media’ or ‘please help me raise awareness by understanding the symptoms’ … listen. Don’t let someone you love be diagnosed too late. 

All we ask is this: when you wake up, put on something purple. And when asked why you’re wearing such a ravishing colour, hit your colleagues or the people who stop you in the street with the statistics. Use every opportunity as a learning one. Talk about it. The more we talk, the more people will be forced to listen. 

With so few survivors, it’s up to us – the families and friends – to be their voice. WE SURVIVED. So let’s make it count. Let’s make our voices heard. And let’s make the lives of those we lost matter. Because every life lost is a life too many. And it’s up to us to ensure the next person diagnosed with pancreatic cancer survives. 

Reflections on the 2019 World Pancreatic Cancer Coalition Meeting

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My my, how we’ve grown. And no, we’re not just talking about #PurpleOurWorld.

Recently, two of #PurpleOurWorld’s Co-Founders Daniel and Jessica attended the fourth annual World Pancreatic Cancer Coalition Meeting in the USA. As inaugural members, #PurpleOurWorld has seen the Coalition grow and develop from 54 organisations in 2016, to 81 member organisations representing 33 countries today.

That’s 81 organisations coming together to collaboratively solve what has become a pancreatic cancer crisis.

As World Pancreatic Cancer Coalition Chair, Julie Fleshman said, “No one is going to get the job done alone. It’s only if we work together that we will accelerate progress … that’s what the Coalition is all about.”

We can honestly say, we feel the collective arms of the Coalition every day, even all the way over here in Australia.

Having been at each of the four meetings we believe 2019 was the best one yet. Why? Because we truly walked away with hope. Hope that breakthroughs will come. That they’re on the horizon. We’re no longer talking 20 years into the future, but rather speaking about breakthroughs happening within single-digit years.

All things science

The Meeting opened with an informative and exciting session covering the science of pancreatic cancer at present, and we can assure you, it’s a developing space. Barbara Kenner PHD, Founder of the Kenner Family Research Foundation sat down with Talia Golan, MD from the Sheba Medical Centre and Diane Simeone, MD from NYU to discuss all things progress in the pancreatic cancer field.

Perhaps what resonated most with us was the encouragement from both Dr Golan and Dr Simeone, who opened the session with the excellent quote: “if we can land on Mars, we can find an early detection test for pancreatic cancer”.

Talking all things technology and medical advancement, Dr Golan stated: “Medicine and technology can come together, and they can come together tomorrow. We need to carry on encouraging ourselves and the people around us that the technologies are out there … this is really an evolving field.”

Both also discussed the importance of big data when it comes to treating pancreatic cancer patients – matching tumours to individualised treatment plans and clinical responses.

Collaboration is key

Throughout the meeting, there were ample opportunities to network with our fellow Coalition members. We made lots of new friends and reconnected with our old ones, and we truly loved hearing the stories from the new faces.

L-R: WPCC Chair and President and CEO of Pancreatic Cancer Action Network, Julie Fleshman; Chief Executive of Pancreatic Cancer UK, Diana Jupp; Jessica and Daniel from #PurpleOurWorld … Thanks to Avner Pancreatic Cancer Foundation for the pic!

We heard from members about best practice when it comes to patient care and heard from experts about the importance of clinical trials. In a breakout session, Dalissa Tejera, an  Advanced Practice Registered Nurse spoke about patients who had very little hope of survival when they turned to a clinical trial. Almost five years later, she’s still in regular contact with them.

Of course, we also spoke all things World Pancreatic Cancer Day 2019 and we look forward to sharing this year’s campaign as soon as we can.

As the meeting drew to a close, we all reflected on the responsibility we hold in our hands. However, in the words of Dr Simeone, as she wrapped up the scientific session: “This Coalition is going to change the future of pancreatic cancer, just by the work you’re doing”.

It’s a sentiment we at #PurpleOurWorld wholeheartedly agree with. We cannot conquer this problem alone. Together though, that’s when the magic will happen.


What’s in store for 2019

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We know it’s already February, and almost halfway through at that, but we’ve been so busy debriefing on World Pancreatic Cancer Day (WPCD) 2018 and preparing for the 2019 year, that we’ve barely had a moment to think straight.

As we sit together, strategising about how we can make 2019 our best year yet, we realise that 2018 is honestly going to be hard to beat.

Over the 2018 campaign, our social media channels pinged, beeped and chimed all day. As an audience, you were extremely engaged which shows how much you want to help us change the course of pancreatic cancer history.

The World Pancreatic Cancer Coalition (WPCC) achieved big numbers last year including engagement and impressions on social, views on videos, media placements and Google searches. These numbers reflect just how badly the greater public wants to raise awareness. And together, we can. We can change the numbers. We can raise the survival rate. We can give hope to patients diagnosed with pancreatic cancer and their families.

What 2018 showed us is that the world is starting to listen. The world is starting to take notice. And 2019 is going to put the spotlight on pancreatic cancer even more.

So, what’s in store for the coming year?

First and foremost, we have some big news – our very own Jessica Abelsohn has been appointed Chair of the World Pancreatic Cancer Day Committee. Ali Stunt, Founder and CEO of Pancreatic Cancer Action UK stepped down following three years in the role. Ali, an 11-year survivor of pancreatic cancer steered the committee through the 2016, 2017 and 2018 WPCD campaigns and for Jess, it’s very big shoes to fill.

“I’m excited to take on this challenge,” Jess says. “I have a very strong committee behind me from all over the world, with different strengths and ideas to bring to the table. It’s going to be a great couple of years.”

Jess, together with father Daniel Goulburn will travel to Miami in May to represent #PurpleOurWorld and the Australian Pancreatic Cancer Alliance (APCA) at the annual World Pancreatic Cancer Coalition meeting. Daniel currently sits on the WPCC Steering Committee, alongside members from several different countries.

On the home front, we’re gearing up for a big year. We’re talking to our corporate supporters again, we’re working with our fellow APCA members to rally the public, we’re chatting to our Ambassadors about how we can further the cause, we’re working with consumer groups to raise greater awareness, and we’ll be all over social so remember to share our posts to spread the word.

Thanks to our corporate supporters for their assistance so far: Scentre Group, Ramsay Health Care, Insurance Australia Group, Gelato Messina and Todae Solar. We’re always on the lookout for more corporates to get involved so if you think your workplace may be interested, please be in touch. It doesn’t need to be anything big (although we love grand gestures); even an article on the intranet or assisting us on social is a huge help.

In the meantime, keep an eye on our socials for updates as we take on 2019!

Reflections on the annual WPCC Meeting

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We have just arrived home following a very inspirational World Pancreatic Cancer Coalition meeting, and what a whirlwind 48 hours. Seeing everyone after a year has been incredible, especially considering all that has happened over the past 365 days.

So what can we say about the 2018 World Pancreatic Cancer Coalition meeting? Yes, we know it sounds so cliché, but these are the kinds of meetings you come away motivated, passionate and with such a drive that you’ll do anything in your power to make sure things happen.

Over the course of the two days, we heard from scientific experts and fellow members. We spoke about what we’ve all done right over the past couple of years and what we can do better. We discussed what the Coalition has achieved as individual members and as a collective. And we planned for the 12 months ahead. And we can assure you, it’s going to be a big year!

Importantly, we learnt that while pancreatic cancer is disproportionately underrepresented in both clinical trials and research compared to other cancers, the work of WPCC members is really starting to make a difference. Research is starting to make an impact. There are more options for patients, and patients are living longer with a better quality of life. Breakthroughs are happening. While they may seem small, they are happening.

Research is starting to translate to patients.

From the scientific panel, we learnt a few things:

  • It’s about treating people in a better and smarter way.
  • It’s going to be amazing to see the work coming out of the research over the next five years.
  • Standard options for treatment are yet to produce consistent long-term outcomes. We need to think in a novel and different way.
  • The immune system doesn’t see the cancer so we can’t harness the immune system to fight it and we can’t expect it to fight it. This is where immunotherapy comes in. Our immune system really doesn’t care about pancreatic cancer so it doesn’t matter what drugs we throw at it because the immune system can’t recognise the cancer enough to cure it. The new immunotherapy treatments help the immune system recognise the cancer and fight back.
  • Precision medicine and targeted medicine is all about finding the right treatment for the patient at the right time. It’s about sequencing the DNA of the person – the inherited genes – and the DNA of the tumour – the mutations – to find the best course of treatment for the individual.
  • Breakthroughs are happening, especially if we cater therapy to the individual patient.

What we learnt most though? We have to have hope in this disease. There are survivors out there. There is research being done. Momentum is building to encourage governments to fund pancreatic cancer research and trials.

There is a global movement out here. And we’re constantly striving to beat pancreatic cancer.

We can’t do it alone. With collaboration, though, the sky is the limit.

The year that was…

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Was that only a week ago?

We’re debriefing on World Pancreatic Cancer Day 2017 and we’re still pinching ourselves that it all actually happened.

When we started #PurpleOurWorld, we wrote down our goals…

  • Light a major icon up in purple, for example Sydney Opera House
  • Convince a corporate organisation to turn their website purple for the month of November
  • Get Messina to create a purple ice cream flavour
  • Have a sports team on board
  • Partner with a sporting event

Let’s start with that first one, shall we? We thought it was a pipe-dream. Something that would take years, a decade even, to get done.

#PurpleOurWorld was founded in October 2014. It’s November 2017, just three years later. And those beautiful, spectacular, famous sails of the Sydney Opera House turned purple for pancreatic cancer.

Of course, we didn’t do this on our own.

When we first sat down with our fellow members of the Pancreatic Cancer Alliance in July 2015, we mentioned our goal of lighting up the Sydney Opera House. And together we got it done. We can’t speak highly enough of our fellow members of the Alliance and we’re honoured to be working alongside such incredible charities and researchers who are doing such brilliant things in the pancreatic cancer space.

Watching the sails turn purple was truly a ‘pinch me’ moment. Of course, our minds turned to Rochelle. And while we would give anything to have her with us, lighting up the Opera House in her memory, and all those we have lost, is a fitting tribute. We’re not quite sure how we top this next year.

And then we turn to the rest of the list.

World Pancreatic Cancer Day was backed by Ramsay Health Care in Australia and Westfield around the world. If you were walking through a Westfield in Australia, you may have been part of the 1.5 million people to see the graphics displayed on the screen. In the US and UK, graphics were displayed in all Westfield centres, including the World Trade Centre. What a sight that was!

We also thank the Qantas Cabin Crew Cancer Support Group who supported our cause on their social media pages and Todae Solar who turned their website and LinkedIn pages purple.

And for the third year in a row, Gelato Messina created a #PurpleOurWorld flavour – a resounding (and delicious) success.

After the high of the Opera House on the eve of World Pancreatic Cancer Day, we turned our attention to the day itself. And we watched as Federal and State Ministers shared posts of support on social media, including The Hon. Greg Hunt (Federal Minister for Health), The Hon. Brad Hazzard (NSW Minister for Health and Medical Research) and The Hon. David Elliott (NSW Minister for Counter Terrorism, Corrections and Veterans Affairs). And we were wowed when the Members of NSW Parliament wore purple ribbons during the NSW Legislative Assembly Question Time. So fitting considering Sydney, NSW kicked off the global World Pancreatic Cancer Day campaign.

And then, we turned our attention to the rest of the world as Niagara Falls, Trafalgar Square, Madison Square Garden and LAX (among others) turned purple. We saw newsreaders, actors and social media influencers speak openly on social media, wearing purple to Demand Better for pancreatic cancer.

We truly saw the global effort.

As Julie Fleshman, President and CEO of PanCAN, US and Chair of the World Pancreatic Cancer Coalition said, we painted the world purple!

A few thanks from us here at #PurpleOurWorld.

  • Thanks to Ramsay Health Care, Westfield, the Qantas crew, Todae Solar and Gelato Messina.
  • To Quay Restaurant and the Fink Group, for an incredible function to celebrate the sails of the Sydney Opera House turning purple. Thank you also to the lovely Peter Overton for being a tremendous MC and sharing such beautiful stories about the late Peter Harvey.
  • To the Federal and State ministers, thank you for bringing attention to pancreatic cancer.
  • To Shareable Apps for creating and updating our #PurpleOurWorld app. To keep up with everything #PurpleOurWorld, text PURPLE to 0400 813 813 or email PURPLE to
  • To our amazing ambassadors, Tracey Spicer and Robbie Farah – thank you for your invaluable support.
  • Thank you to our charity partners and fellow Pancreatic Cancer Alliance members – Avner Pancreatic Cancer Foundation, Garvan Institute of Medical Research, GI Cancer Institue and Pancare Foundation – we are in awe of the work you do. Thank you also to Karen Livingstone and Tracey Spicer for the work they do with the Alliance.
  • And finally, to you… our family, our community. Thank you for helping us paint the world purple.

Bring on 2018!

NRL teams to support pancreatic cancer awareness

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Wests Tigers and the Canberra Raiders will be wearing #PurpleOurWorld socks to raise awareness for pancreatic cancer when they clash at Leichhardt Oval this Sunday, September 4.

The Wests Tigers have been personally affected by pancreatic cancer with Robbie Farah, our #PurpleOurWorld ambassador, sadly losing his mother in 2012 after she battled the disease for less than a year.

Additionally, for the second year, the St George Illawarra Dragons will be wearing #PurpleOurWorld socks during their final round match against the Newcastle Knights at UOW Jubilee Oval, Kogarah on Saturday, September 3.

The St George Illawarra Dragons have been personally affected by pancreatic cancer with halfback Benji Marshall losing his father seven years ago.

Awareness of pancreatic cancer, long-understood as a silent killer, has been minimal, despite high profile people such as Patrick Swayze, Steve Jobs, Ian Ross and Peter Harvey being diagnosed with, and passing away from the disease.

Yet, in 2016, more than 3000 cases of pancreatic cancer will be diagnosed in Australia. It’s projected that over 2800 people will not survive.[1]


  • Around the world more than 330,000 people will die from pancreatic cancer each year.
  • Only 6.8% of patients live beyond five years after diagnosis. This number has only slightly improved over the past 30 years.
  • Pancreatic cancers are the fifth most common cause of cancer-related deaths in Australia.
  • Pancreatic cancer receives less than 2% of overall cancer research funding.
  • The average survival is just six months.

#PurpleOurWorld, together with Wests Tigers, the Canberra Raiders and St George Illawarra Dragons are hoping to change these statistics.

If you’re heading to the game, pop on some purple and help us spread the word and don’t forget to use the hashtag #PurpleOurWorld!

Purchase tickets to Wests Tigers v Canberra Raiders

Purchase tickets to St George Illawarra Dragons v Newcastle Knights

Upcoming dates for your diaries

  • November – Pancreatic Cancer Awareness Month
  • 17 November – World Pancreatic Cancer Day

[1] Cancer Australia,

World Pancreatic Cancer Coalition Presentation

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Today, Jess from #PurpleOurWorld was fortunate enough to share the #PurpleOurWorld story at the inaugural World Pancreatic Cancer Coalition meeting. She also spoke about the formation of the Australian Pancreatic Cancer Alliance and how it’s going to help further the pancreatic cancer cause in Australia. Here’s her presentation (Slides are available to download here).

Good afternoon and thank you for the opportunity to speak today. My name is Jessica and I’m the Co-Founder of #PurpleOurWorld. I’m also one of three representatives for the Australian Pancreatic Cancer Alliance here today.

I’m here to talk mainly about the Alliance, however for you to fully understand the Australian collaboration, it’s necessary that I give you a bit of background to #PurpleOurWorld.

In March 2013, my mother Rochelle Goulburn was diagnosed with pancreatic cancer. Sixteen months, 13 rounds of chemotherapy, 10 intensive days of radiation, multiple drains to remove excess fluid, multiple hospital stays, and many family milestones later, including my wedding, my mum passed away at home surrounded by almost 30 members of our extended family. She was only 57 years old.

That was August 2014. By October, our family had decided we needed to do something to raise awareness of the disease that had taken our loved one too soon.

As a family, we were completely blindsided when my mum was diagnosed. We knew very little about the pancreas itself, never mind pancreatic cancer. So we set out to learn as much as we could, while at the same time trying to get our community involved with some awareness efforts.

Our initial campaign was simple, wear something purple on World Pancreatic Cancer Day and share a picture on social media, using the hashtag #PurpleOurWorld. Our overwhelming success proved the power of social media. With only three weeks and a shareable message, we were amazed by how many people took part, including numerous journalists, and sports and media personalities. Our little backyard operation to honour our wife, mum, sister and nana had turned into much more than a simple gesture. It went global. So we decided we had to take #PurpleOurWorld to the next level.

We began talks with prominent Australian personalities, journalist Tracey Spicer and Australian football player, Robbie Farah, both of whom lost their mothers to pancreatic cancer. Robbie’s grief in particular was very public as he lost his mum in the middle of the football season. They became our inaugural ambassadors.

Well, while 2014 was an incredible success, 2015 went above and beyond. We secured partnerships with Australian charities, received national coverage when two football teams wore #PurpleOurWorld socks during their game against each other and managed to get major corporate organisations to share our message. These included Gelato Messina, who created a flavour sold across Australia and in Las Vegas, Australian airline Qantas, one of the top four Australian banks ANZ and one of the top five private hospital operators in the world, Ramsay Health Care. This year, we are planning to go bigger and better again and we’re already in talks with even more corporates to help champion the pancreatic cancer cause.

In fact, this week we are launching the #PurpleOurWorld app, which is shareable by text message, email or social media so we can engage with our followers on another level.

What we count as one of our biggest achievements last year, however, was helping to form the Australian Pancreatic Cancer Alliance, which was launched at NSW Parliament House by NSW Health Minister Jillian Skinner.

Together with #PurpleOurWorld, the Alliance comprises of a unique collaboration of organisations and individuals, including the four major charities in Australia who work in the field of pancreatic cancer: the Avner Pancreatic Cancer Foundation, Pancare Foundation, both of which are represented here today, the Garvan Institute of Medical Research and the GI Cancer Institute. Other members include pancreatic cancer activist, Karen Livingstone. The Australian government is also represented through Cancer Australia and Australian media personality and #PurpleOurWorld ambassador, Tracey Spicer is the Patron.

The Australian Pancreatic Cancer Alliance is committed to raising awareness of pancreatic cancer, with a long-term view of supporting much needed medical research into the disease. In Australia, pancreatic cancer is the fifth most common cause of cancer-related deaths. While each organisation carries out its own awareness initiatives and fundraising activities, we work together on some parts of the boarder puzzle.

We meet on a monthly basis, whether via teleconference or in person. A Communications Strategy outlining the opportunities for the Alliance 2016-2020 is being finalised to ensure sustainable activities are developed and delivered while meeting defined objectives, and a yearly timeline has been developed so each organisation is aware of what is happening with the others. This is updated as required. We then share information about each other’s initiatives to broaden the network. Additionally, when we can, we also support each other’s initiatives in person. For example, the Avner Foundation holds fundraising walks throughout Australia and where possible, we go along, taking as many people as we can with us.

The idea is collaboration rather than competition. We strongly believe that by working together, we will be much more powerful, especially when dealing with high profile stakeholders and government bodies.

One of our projects this year is to create a Parliamentary Friends Group for pancreatic cancer. In Australia, this is a way to channel information through to Members of Parliament. The groups bring together politicians from all different backgrounds and political parties, and help raise awareness of community issues. Our hope is that by forming a pancreatic cancer friends group, we can find politicians with an interest in furthering knowledge, awareness and funding for the disease, who will then pass this on to their respective communities.

We feel that the reason the Alliance works so well is that each individual organisation has something new and different to bring to the table, whether it’s awareness, research, clinical trials, patient care or fundraising. Whichever organisation’s initiative is in the spotlight at any given time, largely defines the audience, whether it’s doctors, patients, government officials, families, carers or the public. Generally though, our audience is pretty broad – anyone who will listen.

Less than a year since it’s official launch, and although the Alliance is still in its infancy, we know that as a cohesive group we will be able to achieve a lot more than if we worked individually. Our outlook is positive and we’re determined to make a difference.

Mother’s Day Candle


CandleIt’s our strong belief that scent can evoke memories and emotions, even when you least expect it.

When it comes to Rochelle, it’s hard to go past her favourite perfume – Issey Miyake. Combine that with the smell of fresh lillies as their buds open, and it’s almost like she’s wandering through the house again.

It’s for this reason we decided to team up with Clare from bbe boutique to create a candle that’s uniquely Rochelle. Something we can light in our homes and be reminded of her boisterous laugh, warm smile, booming voice and loving nature. We can be enveloped in her affectionate hugs and reminisce of days gone by.

For all of us at #PurpleOurWorld, Mother’s Day is a strong reminder that Rochelle is no longer with us. And while we miss her every day, the one special day that celebrates mothers everywhere is just that little bit harder. This year, we decided to bring a little bit of joy back to the day, by sharing our memories with you.

We hope this serves as a reminder to hold your mum a bit tighter and tell her just how much you love her, that she’s worth spoiling, not just today but everyday, and that you really don’t know what you’d do without her.

Wishing all the mothers a very happy Mother’s Day and for those missing a piece of their life puzzle, we hope you find the strength to get through the day, and that you find a way to smile as you remember your wonderful mums.

The #PurpleOurWorld candle can be purchased online:

Please note, candles can be posted or picked up from Mosman or Rose Bay (NSW).
A big thanks to Clare for her tireless work on this special project.

GRF_CMYKAll proceeds from the candle will be donated to pancreatic cancer research at the Garvan Research Foundation.

And that’s a wrap

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Wow, what a day!

Thank you to everyone for embracing the #PurpleOurWorld concept and popping on some purple for such a worthwhile cause.

In the current climate, we’re  asked to wear a different colour almost every single day for all the incredible causes out there. And even though it is such a simple and easy thing to do, we know it can get tiresome to be doing it so often.

So what makes us different? Well we’ve got plenty of reasons. But the main one, we believe, is that it’s time for the spotlight to shine on pancreatic cancer. And on Friday, you helped us achieve that.

We were absolutely blown away by the amount of purple flooding Facebook, Instagram and Twitter. Seeing strangers wearing our #PurpleOurWorld merchandise and newsreaders in Philadelphia tagging us on Twitter were definite highlights.

And while it was amazing to see the uptake of people sharing their pictures on social media, it was the big brands that got behind us as well that made all the more difference.

Thank you to Qantas, ANZ, Pearsons Florist, Prevention Magazine, Ramsay Health Care, Goldman Travel and Todae Solar for sharing our cause internally and on social media.

To Gelato Messina, the flavour was absolutely delicious. Nothing could wipe the smiles off our faces as we saw the Likes and Shares climbing on your posts. We got an absolute kick out of seeing our cause on your chalkboards and we are so appreciative of everyone who went out and bought a scoop (or a couple of litres).

To the people who gave so generously of their time and resources to make our breakfast so special, thank you!

  • Tooti from Events to a T – thanks for coming at the crack of dawn to set up. Your ability to bring our collaborative vision to life is astounding.
  • Neat Floral – thank you for choosing our beautiful flowers.
  • Hana from Sweet Layerz – the cupcakes were delicious and looked absolutely spectacular.
  • Nadine Saacks Photography – thank you for capturing our morning so beautifully.
  • Justin from Mugg Shot Coffee – thank you for keeping us caffeinated and for your exceptional service.
  • Bar Doppio – thank you for donating some of the food and supplies.

Thank you also to the shops that graciously displayed balloons and signs.

To our Ambassadors, Tracey Spicer and Robbie Farah, and our charity partners – Avner Pancreatic Cancer Foundation, Garvan Research Foundation, GI Cancer Institute and Pancare Foundation – thank you for your support. We can’t wait to continue our work together.

And finally, thank you again to all of you. Whether it was sharing your story, raising money for our charity partners or wearing purple to raise much-needed awareness, without you, we couldn’t be doing the work we’re doing.

Thank you for backing us and thank you for giving all of our loved ones the voice they deserve.

Here’s to next year!

The #PurpleOurWorld Team