And that’s a wrap

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Wow, what a day!

Thank you to everyone for embracing the #PurpleOurWorld concept and popping on some purple for such a worthwhile cause.

In the current climate, we’re  asked to wear a different colour almost every single day for all the incredible causes out there. And even though it is such a simple and easy thing to do, we know it can get tiresome to be doing it so often.

So what makes us different? Well we’ve got plenty of reasons. But the main one, we believe, is that it’s time for the spotlight to shine on pancreatic cancer. And on Friday, you helped us achieve that.

We were absolutely blown away by the amount of purple flooding Facebook, Instagram and Twitter. Seeing strangers wearing our #PurpleOurWorld merchandise and newsreaders in Philadelphia tagging us on Twitter were definite highlights.

And while it was amazing to see the uptake of people sharing their pictures on social media, it was the big brands that got behind us as well that made all the more difference.

Thank you to Qantas, ANZ, Pearsons Florist, Prevention Magazine, Ramsay Health Care, Goldman Travel and Todae Solar for sharing our cause internally and on social media.

To Gelato Messina, the flavour was absolutely delicious. Nothing could wipe the smiles off our faces as we saw the Likes and Shares climbing on your posts. We got an absolute kick out of seeing our cause on your chalkboards and we are so appreciative of everyone who went out and bought a scoop (or a couple of litres).

To the people who gave so generously of their time and resources to make our breakfast so special, thank you!

  • Tooti from Events to a T – thanks for coming at the crack of dawn to set up. Your ability to bring our collaborative vision to life is astounding.
  • Neat Floral – thank you for choosing our beautiful flowers.
  • Hana from Sweet Layerz – the cupcakes were delicious and looked absolutely spectacular.
  • Nadine Saacks Photography – thank you for capturing our morning so beautifully.
  • Justin from Mugg Shot Coffee – thank you for keeping us caffeinated and for your exceptional service.
  • Bar Doppio – thank you for donating some of the food and supplies.

Thank you also to the shops that graciously displayed balloons and signs.

To our Ambassadors, Tracey Spicer and Robbie Farah, and our charity partners – Avner Pancreatic Cancer Foundation, Garvan Research Foundation, GI Cancer Institute and Pancare Foundation – thank you for your support. We can’t wait to continue our work together.

And finally, thank you again to all of you. Whether it was sharing your story, raising money for our charity partners or wearing purple to raise much-needed awareness, without you, we couldn’t be doing the work we’re doing.

Thank you for backing us and thank you for giving all of our loved ones the voice they deserve.

Here’s to next year!

The #PurpleOurWorld Team


What a start!

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It’s coming up to seven months since we lost Rochelle and while it definitely still feels raw at times, as we believe it always will, we’ve been very busy working behind the scenes to get our new initiative off the ground.

When the idea first sprung, we were planning on a small, intimate, ‘wear purple for pancreatic cancer day’ with our friends and work colleagues. We never imagined it would become what it is shaping up to be.

But go hard or go home right?

Over the past couple of months, we have been in meetings with some lovely, warm and compassionate people who have either experienced pancreatic cancer first-hand with their own loved one, or work in the field.

Tracey Spicer lost her mother 15 years ago. Robbie Farah lost his mum just two years ago. Despite the long stretch of time between the losses, there was no change in diagnosis methods, treatment or survival rates. #PurpleOurWorld is about raising awareness to change these statistics – something that is close to both Tracey and Robbie’s hearts. We’ll be updating the website with their stories shortly.

Their support will lead to huge things. In fact, it already has!

We are in talks with charities to partner with so if and when our supporters ask where to donate, we can point you in the right direction. As soon as these are secured, you’ll be the first to know!

We are hoping to shortly approach other organisations and media representatives to help our cause.

In the meantime, if you’d love to help us, we’d love to have you! Get in touch.