Wests Tigers

Thank you!

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What a touching moment for us here at #PurpleOurWorld to see Robbie Farah and Benji Marshall lead their teams onto the field proudly wearing their #PurpleOurWorld socks.

It’s been an emotional couple of weeks for us, as we’ve witnessed our dream come to fruition, and nothing made us prouder than seeing the teams wearing the socks in front of more than 17,000 people at the ground and many more watching at home.

Last Thursday, as we stood side-by-side with the boys and spoke to the media about why we’re doing what we’re doing, we know our loved ones were standing right there next to us, along with everyone else who has lost their fight to pancreatic cancer.

To hear Robbie talk about his mother and Benji open up about his father almost brought us all to tears. Together, we were finally putting pancreatic cancer on the map.

In the 24 hours following, we sat glued to our television and computer screens as the story made national headlines.

On game day, we stood outside ANZ Stadium and watched as people passed us by in their splashes of purple and as our Twitter feed exploded with support. We listened as the ground announcers spoke of our cause with our logo up on the big screen.

And then we watched two friends, who’ve been through so much together, including the loss of a parent, battle it out on the field.
And boy was it a match to remember.

Thank you to everyone who made this possible.

To Robbie, Benji and both your families, your stories have already inspired others to come forward. Thank you for being so open and honest. We hope we can continue to work together to bring awareness to a disease that has touched us all so deeply.

To the Wests Tigers and St George Illawarra Dragons, thank you for agreeing to support Robbie, Benji and us. Thank you for sharing our message with your supporters.

Thank you to the Fox Sports NRL boys for wearing purple ties in support of the cause and for making sure everyone at home knew why the boys were wearing #PurpleOurWorld socks.

To the team at ANZ Stadium, thank you for having us, and all the support you provided in the lead-up to the game and on game day.

To our family and friends, your unwavering support has been incredible. We thank you from the bottom of our hearts for your continual encouragement, help and love.

And finally, to our supporters – thank you for coming on the journey with us.

You know you’re making a difference when a random person sees you wearing purple tops at a restaurant, turns to you and says, “pancreatic cancer? Well done.”

We can’t wait to share what’s ahead.

Media release: #PurpleOurWorld socks for pancreatic cancer

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The St George Illawarra Dragons and Wests Tigers will be wearing #PurpleOurWorld socks to raise awareness for pancreatic cancer when they clash at ANZ Stadium, Olympic Park on Saturday, September 5.

The St George Illawarra Dragons have been personally affected by pancreatic cancer with halfback Benji Marshall losing his father at an early age.

Additionally, in July 2012, captain of the Wests Tigers Robbie Farah sadly lost his mother after she battled the disease for less than a year.

Until high profile people such as Patrick Swayze, Steve Jobs, Ian Ross and Peter Harvey were diagnosed with pancreatic cancer, awareness surrounding this silent killer was minimal.

Yet, in 2015, 3030 cases of pancreatic cancer have already been diagnosed in Australia. It’s projected that 2710 people will not survive.[1]


  • Around the world 330,372 people will die from pancreatic cancer each year.
  • Only 6% of patients live beyond five years after diagnosis. This number has only slightly improved over the past 40 years.
  • Pancreatic cancer is currently the fourth leading cause of cancer deaths in Western societies. Within the next 10 years, it is projected to be the second highest.[2]
  • The average survival is just six months.

#PurpleOurWorld, together with the Wests Tigers and St George Illawarra Dragons are hoping to change these statistics.

If you’re heading to the game, pop on some purple and help us spread the word.

Key dates:

  • November – Pancreatic Cancer Awareness Month
  • 13 November – World Pancreatic Cancer Day

For all media enquires please contact:
Jessica Abelsohn
E: info@purpleourworld.com
Ph: 0417 062 543

[1] Cancer Australia, canceraustralia.gov.au

[2] Garvan Research Foundation, Breakthroughs in Pancreatic Cancer


A bit more about #PurpleOurWorld

In August 2014, we lost a very special person. Wife, mother, nana, daughter, sister, aunt, niece, cousin and very dear friend, Rochelle Goulburn.

Rochelle defied most medical odds and fought against the disease for 16 months.

Around the time of diagnosis and throughout the past three years, we found that there was very little awareness (or funding) for pancreatic cancer.

So we decided to do something about it.

For the first World Pancreatic Cancer Day we asked everyone we could to pop on something purple and share a picture on social media using the hashtag #PurpleOurWorld.

We estimate that the number of people who took part reached about 2000 around the world. We’re hoping for more this year.

Chris Bath, Damian Ryan, Mark Ferguson and Samantha Brett shared our initiative on Twitter as did Fitzy & Wippa. Paul Murray got on board, sharing on Twitter and Facebook and wearing a purple tie on his Sky News show, Paul Murray Live. From Fox Sports, FoxCricketLive, Mark Bosnich, Tom Chadwick and Adam Peacock tweeted to their followers as did Wests Tigers Captain, Robbie Farah.

We reached New York, Chicago and Charlottesville in the US, South Africa, Singapore, London, Israel, Paris and Bali. In Australia, #PurpleOurWorld stretched to Dubbo, Armidale, Perth, Melbourne, Sydney, Gold Coast and Newcastle, among other cities.

Since then, Wests Tigers captain, NSW Hooker and Australian representative player Robbie Farah, as well as media personality Tracey Spicer, who also lost her mother to the disease, have come on board as ambassadors. We have also partnered with the Avner Nahmani Pancreatic Cancer Foundation and GI Cancer Institute as charity partners and we’re working with several other organisations to further the pancreatic cancer cause.

Website: www.purpleourworld.com
Twitter: @PurpleOurWorld
Facebook: Purple Our World
Instagram: Purple Our World






#PurpleOurWorld socks for pancreatic cancer

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When we first started #PurpleOurWorld nine months ago, we had some pretty big dreams. And we mean it when we say big. We’re talking ‘take over the world’ big.

We wrote them down on our business plan, never imagining that some would actually happen in our first year.

Well, we’re ecstatic to tell you that a couple of them have and we still pinch ourselves every day when we think about it.

Not only have we managed to get two wonderful ambassadors on board in Tracey Spicer and Robbie Farah. Not only have we managed to get incredible strategic partners in the GI Cancer Institute and Avner Nahmani Pancreatic Cancer Foundation.

But, and here’s the kicker, we’ve also managed to tick off one of our huge goals – ‘get a sports team to wear purple for one round’.

Yep, you read that right.

We’re extremely excited to announce that the Wests Tigers and St George Illawarra Dragons will be wearing #PurpleOurWorld socks for their final round clash on Saturday, 5 September.

The St George Illawarra Dragons have been personally affected by pancreatic cancer with halfback Benji Marshall losing his father at an early age. And the Wests Tigers family were deeply affected when Robbie lost his mother in 2012.

Both teams have been exceptionally supportive of the cause and we look forward to working with them.

If you want to help the initiative, head to the game (decked out in purple of course) and support pancreatic cancer awareness.

We know not all of you can make it so if you can’t come in person, make sure you’re watching it live to see all the action. And remember to upload your pictures to Facebook, Instagram and Twitter using the hashtag #PurpleOurWorld and tagging our pages.

We’ll have more to come on what’s happening around the match shortly but for now, we just couldn’t wait to share the news with you all!

Stay tuned.

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